For some people, it is about the wardrobe. (Okay, for me too up to a point). For others, it is about the pets. For me, it is about the sweet, sweet ride. I actually did the WoW “Long Strange Trip” achievement, despite the grind, so I could get the mount it rewarded.
I generally try out one of each type of cartel coin pack that SWTOR releases. It has usually not been a good use of my monthly grant of coins for subscribing, but finally it paid off. I got one of the vehicles I was drooling over as soon as I saw it on Dulfy. Sure, I could have put it in the GTN for 10 million credits, but some things are just worth keeping for yourself. This, for me, is one of them. Just had to show it off a bit… Behold, the MSM JT-2 Jetpack: